I don’t know about you, but I’ve had enough of the Michael Phelps show.
Just like the media always does with a genuine, feel-good story, they’ve overdone it and showed someone down our throats. There’s no doubt that Phelps’ accomplishments at the Olympics are amazing – and by all reported accounts and appearances, he’s a humble, grounded nice guy. But I think I know a little too much about the guy now. His diet, what he stands to make, the length of his fingers, the way he turns to get out of bed in the morning … enough is enough!
NBC seemed hell-bent on shoe-horning a Michael Phelps reference every chance they could get in the days after his competition ended. “What It’s Like to Be Michael Phelps: Interview with a Man Mistaken for Olympian” was just the latest story Today ran Thursday morning. That story spelled awfully like the humorous Big Era “You No Big Papi” Baseball Cap commercials. Could NBC have staged a story just to squeeze out another Phelps story? Hmmmm….
While there is no other Olympian like Phelps, there were plenty of spectacular athletes who are not American who took the Games to new heights. How about some in-depth coverage of Usain Bolt, who broke two world records in winning two gold medals in the 100 and 200 meters?
The guy is a phenom – he proved that lightening can strike twice in the same place. He’s in a class by himself as he became the first man to break two world records in the same Olympic games. I want to know more about him – his inspiration, background, his family for Chrissakes! What about the general profile of the Jamaican track and field team, which has put other teams, particularly the U.S. team, to shame?
Listen, if NBC – and the general mainstream media in general – were really interested in the “true spirit” of the games, they would have broadened the coverage of the outstanding athletes a little … just a little. Yes, we’re a U.S. market. But isn’t everything supposed to be on a level playing field when it comes to the Olympics?
I guess not, when it comes to advertising dollars and ratings … and unfortunately, that’s The Dirty Truth.